Scamberry Pie Initiative Boosts Community Awareness Against Digital Fraud Surges
Ripple CEO Brad Garlinghouse has triggered major attention across the crypto sector after unveiling a new anti scam push on X. His update, according to the post, highlighted rising risks that often intensify during holiday periods when online fraud becomes more aggressive.
Garlinghouse introduced Scamberry Pie, which is a fresh public awareness drive aimed at encouraging families and communities to speak openly about suspicious digital activity. Besides supporting open dialogue, the campaign lists notable red flags that include fake giveaways, urgent messages, suspicious links, impersonations, and engineered social media engagement that often aim to mislead users.
Moreover, the initiative offers verification tools that help users check questionable websites, accounts, and messages before engaging with them. Ripple noted that early detection of these signs can significantly reduce the likelihood of victims falling for scams that thrive on silence, uncertainty, and rapid emotional pressure.
Additionally, Garlinghouse praised Ripple’s security team for removing harmful domains and fake livestreams designed to exploit XRP holders. His update reflected a growing concern across the industry as scammers continue to adopt advanced methods to imitate high profile figures and misrepresent official information.
Broad Industry Support Strengthens the Campaign
Scamberry Pie operates within the Tech Against Scams Coalition, which includes major partners such as Match Group, Cash App, Coinbase, and the National Cryptocurrency Association. These groups share real-time data, report fraudulent domains, and collaborate with platforms like YouTube to speed up the removal of deceptive and misleading content.
Furthermore, Ripple’s involvement continues its long push against impersonation fraud. The company previously challenged YouTube after a wave of fake XRP promotions spread across the platform. The dispute ended with a settlement that supported enhanced detection efforts aimed at stopping bad actors from copying Ripple’s brand identity.
Scam activity often increases during strong crypto market cycles when global attention on digital assets rises. Bad actors rely on deep fake videos, phishing attempts, and manipulated social media posts to attract victims. Recent access to artificial intelligence tools has made these operations more convincing and harder to identify.
Ripple CTO Warns About Deepfake Targeting Garlinghouse
According to an X post shared in September, Ripple Chief Technology Officer David Schwartz issued an alert after a deepfake video attempted to impersonate Garlinghouse. The clip falsely showed the CEO outlining XRP plans while trying to lure users into a fraudulent offer that misrepresented the company’s intentions.
Schwartz responded with a scam alert GIF and urged XRP holders to remain vigilant. His warning underscored the growing use of digital manipulation to impersonate public figures and spread misinformation among crypto users.
Garlinghouse’s new campaign reinforces the need for stronger awareness as digital fraud evolves. Ripple and its partners expect Scamberry Pie to expand as more users engage with its message and security guidance.