Video-sharing platform Rumble announced Friday its plans to introduce Bitcoin tipping for content creators, marking a significant expansion of cryptocurrency payment adoption. CEO Chris Pavlovski revealed the integration during the Plan ₿ Forum in Lugano, Switzerland, where he confirmed the feature is currently in the testing phase.
The platform has partnered with stablecoin issuer Tether to enable the tipping functionality. Tether CEO Paolo Ardoino, who joined Pavlovski onstage, confirmed the feature should roll out fully between early and mid-December once technical refinements are complete.
Rumble demonstrated its first Bitcoin tip during the event, sending funds to content creator David Freiheit. The platform serves over 51 million monthly active users as of Q2 2025, down from 59 million in Q1.
Partnership and Creator Benefits
Tether invested $775 million into Rumble last December. The partnership aims to provide creators with payment options that protect against debanking, according to Ardoino, who emphasized the technology serves both emerging markets and primary economies like the United States.
The YouTube alternative has been building its crypto infrastructure through multiple initiatives. Rumble is working with crypto payments provider MoonPay to develop dedicated crypto wallets for users, simplifying the process for creators to receive digital asset tips.
Rumble's Bitcoin Treasury Strategy
The platform adopted a Bitcoin treasury strategy in March 2025, announcing plans to allocate up to $20 million in cash reserves. Following through on this commitment, Rumble purchased $17.1 million worth of Bitcoin, bringing its total holdings to 210.8 Bitcoin valued at approximately $23.4 million.
Platform Positioning and Market Performance
Rumble positions itself as an anti-censorship platform popular with conservative content creators. The integration could advance Bitcoin payment adoption given the platform's audience size and philosophical alignment with the Bitcoin community's values around financial freedom.
Shares of Rumble (RUM) closed Friday at $7.14, up 0.56%. The stock has declined more than 45% year-to-date despite the company's expanding crypto initiatives.