Rumble, a rising alternative video platform, is making headlines with its latest move—acquiring crypto mining firm Northern Data in a $767 million all-stock deal. This acquisition marks a major step in Rumble’s ongoing strategy to boost its capabilities in the crypto and artificial intelligence (AI) sectors.
The deal is set to further align Rumble with Tether, the issuer of the USDT stablecoin, which recently made a $775 million investment split between Rumble and Northern Data. These coordinated investments highlight a growing partnership among the three companies, focused on developing cutting-edge infrastructure for AI and blockchain applications.
Tether’s Role in the Bigger Picture
Tether’s involvement goes beyond simple investment. Earlier this year, Tether revealed plans for a joint AI initiative with Rumble and Northern Data. That collaboration is aimed at building decentralized alternatives to big tech’s dominance in AI and cloud services.
By bringing Northern Data’s mining power and high-performance computing capabilities into its fold, Rumble can expand into new technological territories. The acquisition is expected to provide Rumble with access to Northern Data’s data centers and mining assets—tools that could play a pivotal role in powering AI workloads and blockchain operations.
A Strategic Shift Toward Infrastructure
This move signals Rumble’s intention to be more than a content-sharing platform. With its user base growing and a solid foothold in free-speech-driven video hosting, Rumble now aims to play a bigger role in the infrastructure layer of the internet.
Combining content delivery with backend computing power could make Rumble a unique player in the crypto and AI landscape. The stock deal structure also indicates long-term alignment and commitment among the involved parties, hinting at a sustained push into the rapidly evolving digital ecosystem.