Michael Saylor, the co-founder and executive chairman of MicroStrategy, took to Twitter with a simple but powerful message: “It’s ₿lack Friday.” By replacing the “B” in “Black” with Bitcoin’s symbol, Saylor once again demonstrated his unwavering support for the world’s leading cryptocurrency.
This tweet isn’t just wordplay. For those familiar with Saylor’s influence in the crypto space, it’s a nod to Bitcoin being a valuable asset — especially during market dips when it can be “on sale.” The timing of this statement, on one of the year’s biggest shopping days, suggests that for Saylor, Bitcoin is the ultimate bargain.
Bitcoin: The Real Black Friday Deal?
Black Friday is usually about discounted electronics, fashion, and other consumer goods. But Saylor’s tweet redirects attention to digital assets, hinting that Bitcoin might be the smartest “purchase” one could make right now.
Historically, MicroStrategy has made major Bitcoin purchases during price dips, and Saylor’s messaging often aligns with these buying opportunities. This could be another subtle cue to his followers: when the market is uncertain or prices drop, it’s the perfect time to accumulate BTC.
While he didn’t mention price or market movements directly, the underlying message remains clear—Bitcoin is always in season, especially on days known for big deals.
SAYLOR: It’s ₿lack Friday. pic.twitter.com/TaYzhLJxrL
— Cointelegraph (@Cointelegraph) November 28, 2025
Reinforcing a Bitcoin-First Mindset
Michael Saylor has become one of the most vocal Bitcoin maximalists in the financial world. His consistent messaging aims to normalize BTC as a long-term store of value. Calling Black Friday “₿lack Friday” reflects his belief that Bitcoin belongs at the center of modern finance — even on a holiday rooted in consumerism.
For crypto enthusiasts, the tweet is more than a pun — it’s a reminder to stay focused on long-term value over short-term trends. As traditional markets emphasize spending, Saylor points toward saving and investing in sound money.