The Securities and Exchange Commission halted trading of QMMM Holdings following a massive 2,000% surge in its stock price after the company announced plans to build a cryptocurrency treasury. The regulator cited potential manipulation as the reason for suspending the security until October 10.
QMMM Holdings, a Hong Kong‑based digital advertising firm, announced earlier this month that it would purchase BTC, ETH, and SOL for its corporate treasury. The company’s stock price exploded by more than 2,100% in September alone, finishing Friday at $119.40 according to market data.
The SEC stated that unknown persons made recommendations through social media encouraging investors to purchase QMMM securities, which appear designed to artificially inflate the price and volume. The regulatory action comes as authorities pay closer attention to companies adopting digital asset treasury strategies.
The Wall Street Journal reported last week that the SEC and Financial Industry Regulatory Authority contacted multiple companies after identifying unusual trading activity ahead of their cryptocurrency treasury announcements. Regulators reviewed more than 200 firms that disclosed crypto treasury strategies this year, flagging only a portion for unusual patterns.
QMMM Holdings stated its treasury would initially hold $100 million worth of cryptocurrency, focusing on BTC, ETH, and SOL. The company also announced its strategic entry into the cryptocurrency sector, citing the use of artificial intelligence and blockchain technology in its operations.
Several companies have purchased cryptocurrencies with spare cash to generate better returns for shareholders, often seeing their share prices soar after announcing crypto treasury pivots. However, some firms have experienced sharp declines shortly after initial surges, highlighting the volatility associated with these strategies.
The temporary suspension prevents all trading in QMMM securities through 11:59 p.m. ET on October 10 while regulators investigate the matter. The company operates through a Cayman Islands holding structure despite being based in Hong Kong and listing on US markets.
Crypto treasury firms have gained popularity throughout 2025 as more traditional companies explore ways to hold digital assets on their balance sheets. The SEC’s action underscores the regulatory scrutiny facing companies that pivot toward cryptocurrency holdings, particularly when accompanied by unusual stock price movements.