Sekuya and 3Second have officially launched their first collection at the 3Second Store in Bandung. The theme for this collection is “Anime Gaming Street”, that comes with more than 15 exclusive designs that combine Sekuya characters with 3Second’s signature streetwear style.
At the event, 3Second also highlighted its previous collaboration with one of Indonesia’s major IPs, Dagelan. The Dagelan team was also present at the launch to show their support, reinforcing 3Second’s commitment to continue working with leading local creative IPs and bringing them closer to the world of fashion.
This partnership portrayed fashion differently and making clothes as a canvas and a way to tell stories. This also brings together all the creative work Sekuya has been doing with other respective partners in the gaming industry like W3GG, Evos Esports, Gamecomm, and Unipin Indonesia, turning their collaborative characters and stories into something wearable.
The launch event, which took place in Bandung, was an important moment for both brands to reach out to the young generation who have grown up with Asian pop culture and also gaming. Bandung itself has a reputation as a barometer of fashion trends and a center of creativity for Indonesian youth.
At the launch event in Bandung, Sekuya also collaborated with Racelabs to bring a racing simulator experience for visitors. The activity added a fun, interactive touch that resonated well with the visitor. It also reflected the shared spirit of Sekuya and 3Second in blending fashion with gaming.
Joshua Budiman, CEO of Sekuya, stated, “We really appreciate the support 3Second has given to the growth of local IP and opening up potential collaborations for other Indonesian IPs. This collaboration marks the beginning of Sekuya’s journey with 3Second, and we hope it will inspire more people to dare to dream.”
For this collaboration, the creative teams from both brands spent months ensuring that each piece reflects the essence of Sekuya which is anime, without losing 3Second’s streetwear identity. The result is a collection that can be worn from casual hangouts, with eye‑catching visuals featuring characters from Sekuya’s original and collab IPs.
“We believe that fashion is all about expression and lifestyle. That’s why this collaboration with Sekuya is so exciting, it combines anime, gaming, and streetwear in a way that truly connects with today’s generation. We want the enthusiasts of this creative ecosystem to always feel confident, stylish, and proud to wear something that represents both who they are and what they love”, said Dadan Sofyan, Brand Manager of 3Second.
The Sekuya x 3Second collection is now available at the 3Second Official Store on Shopee and all 3Second outlets in Indonesia. This collaboration also proves that Indonesia’s creative industry is becoming more mature in exploring cross‑industry partnerships.