Sony Bank, a subsidiary of Sony Financial Group, is preparing to enter the US stablecoin market with a new dollar-pegged asset designed for games, anime, and digital content across the Sony ecosystem. According to reporting from Nikkei, the bank is targeting a fiscal 2026 rollout and is already taking regulatory and operational steps to establish a US-based stablecoin business.
Sony Bank has applied for a US banking license and is setting up a dedicated American entity to manage issuance and compliance. The company will also partner with Bastion, a US stablecoin issuer backed by Coinbase Ventures, using its infrastructure to deploy the new asset under US oversight. Sony’s venture arm recently participated in Bastion’s $14.6 million funding round, signaling deeper alignment between the two firms.
The upcoming stablecoin is intended for US customers who purchase PlayStation games, in-game items, subscriptions, and anime content. By shifting transactions away from credit-card rails toward blockchain-based payments, Sony aims to reduce fees and improve settlement efficiency across its entertainment business. The move also ties into the company’s large US footprint, where over 30 percent of Sony’s external sales originate.
Sony's Expanding Web3 Initiatives
This expansion follows Sony’s growing push into Web3. Earlier this year, Sony Block Solutions Labs launched Soneium, an Ethereum Layer 2 designed for creators, fans, and community-driven applications. Sony Bank separately introduced its own Web3 division, later renamed BlockBloom, to explore blockchain services such as NFT storage, crypto wallets, and tokenized financial products.
Global Stablecoin Landscape
Sony’s entry into US stablecoins comes as Japan accelerates its domestic stablecoin initiatives. Local project JPYC recently became Japan’s first approved yen-pegged stablecoin issuer, while major regional banks are collaborating on a separate yen stablecoin project scheduled for launch.
The US stablecoin from Sony Bank would serve as a major bridge between traditional entertainment platforms and blockchain-native payments, positioning Sony as one of the first global entertainment leaders to integrate regulated stablecoin rails at scale.