Strategy has taken another decisive step in its long-term digital asset strategy. In a fresh filing with the U.S. SEC, the company disclosed it has added Bitcoin (BTC) worth $2.13 billion.
The move shows that Strategy still believes strongly in Bitcoin, even as the coin faces market pressure and worries about shareholder dilution.
Strategy Owns 3.3% of Total Bitcoin in Circulation
According to the SEC filing, Strategy added 22,205 BTC worth $2.13 billion to its portfolio. These transactions happened between January 2 and January 19, 2026.
This acquisition ranks as Strategy’s largest weekly Bitcoin purchase since November 2024, when it added 55,500 BTC. It also marks the company’s biggest buy since March 2025, surpassing its previous accumulation during that period.
With the latest purchase, Strategy now holds 709,715 BTC, valued at roughly $64.5 billion at current market prices. This represents more than 3.3% of Bitcoin’s fixed 21 million supply.
As announced, Strategy financed the latest Bitcoin purchases through proceeds from at-the-market (ATM) sales of several securities. The company operates several preferred stock programs alongside its broader capital plan.
These programs sit on top of Strategy’s expanded “42/42” plan, which targets $84 billion in capital raises through 2027 for Bitcoin acquisitions. This plan replaced the original “21/21” strategy after the initial equity allocation was fully used.
Strategy Leads a Growing Corporate Trend
According to Bitcoin Treasuries data, 194 public companies now hold Bitcoin in some form. Strategy remains far ahead of its peers.
Other large holders include MARA, Twenty One, Metaplanet, Riot Platforms, Coinbase, Hut 8, and CleanSpark, each holding between 13,000 and 53,000 BTC.
Despite widespread adoption, many of these firms have seen sharp declines in their share prices since last year. Strategy itself trades at a market cap-to-net asset value (mNAV) of about 0.85.
This means the market values the company below the worth of its Bitcoin holdings. The stock is down roughly 62% from prior highs.
Strategy’s chairman Michael Saylor has repeatedly stated that the company designed its capital structure to survive extreme scenarios. This includes a 90% Bitcoin price drop lasting four to five years. However, he acknowledges that shareholders would face pain in such a downturn.
Analysts Cuts Strategy Target Despite Bigger Bitcoin Plans
TD Cowen recently cut its price target for the Nasdaq-listed firm from $500 to $440. This is because the company keeps issuing new shares and preferred stock. This reduces how much Bitcoin each share represents.
Even so, analysts now think Strategy will buy much more Bitcoin worth 155,000 in 2026 than they first expected. However, this faster buying will likely mean even more dilution for shareholders.
Last week, Strategy’s stock MSTR rose by 4.2% as Bitcoin gained 5.1% over the same period. However both faced assets pulled back amid concerns over a potential U.S.–EU tariff conflict. The stock fell again by 4.7% in today’s early trading as market worries returned.