According to a statement shared by Michael Saylor, the company acquired 22,305 BTC for approximately $2.13 billion, paying an average price of about $95,284 per coin.
- •Strategy bought 22,305 BTC for roughly $2.13 billion
- •Total Bitcoin holdings have now reached 709,715 BTC
- •Aggregate acquisition cost stands near $53.92 billion
- •The company’s long-term average entry price is about $75,979 per BTC
Following the latest purchase, Strategy now controls 709,715 BTC acquired for a total of roughly $53.92 billion. Based on current market levels, this positions the firm as a dominant long-term holder whose balance sheet exposure rivals that of some nation states.
Strategy has acquired 22,305 BTC for ~$2.13 billion at ~$95,284 per bitcoin. As of 1/19/2026, we hodl 709,715 $BTC acquired for ~$53.92 billion at ~$75,979 per bitcoin. $MSTR $STRC https://t.co/pJM0Yuy32w
— Michael Saylor (@saylor) January 20, 2026
The company’s average acquisition cost of $75,979 per BTC highlights the scale and consistency of its multi-year accumulation strategy.
Strategy’s Bitcoin Playbook
Rather than timing short-term market cycles, Strategy has continued to execute a capital-allocation model built around persistent accumulation. Purchases are typically financed through a mix of equity issuance, convertible debt, and operating cash flows, allowing the firm to steadily expand its Bitcoin reserves regardless of market volatility.
At current prices near $95,000 per BTC, Strategy’s holdings represent a Bitcoin position worth tens of billions of dollars, making its corporate performance increasingly sensitive to Bitcoin’s long-term trajectory. This approach reflects a conviction-driven strategy rather than a tactical trade.
For Bitcoin, continued buying by Strategy reinforces a broader institutional narrative. Large corporate holders are not only absorbing supply but also signaling confidence in Bitcoin’s role as a long-term treasury asset. As more BTC becomes locked into corporate balance sheets, available liquid supply tightens, increasing the impact of future demand on price dynamics.