Bitcoin Acquisition Details
Strategy has added a significant new tranche of Bitcoin to its balance sheet, reinforcing its ongoing accumulation strategy.
In a public update, the company disclosed the acquisition of 22,305 BTC for approximately $2.13 billion, executed at an average price of about $95,284 per token. The announcement frames the purchase as part of a broader, long-running positioning approach rather than a one-off transaction.
Current Holdings
Following this acquisition, Strategy reported total holdings of 709,715 BTC as of January 19, 2026.
The company stated that these bitcoins were acquired for an aggregate cost of roughly $53.92 billion, implying an average acquisition price near $75,979 per BTC across the full position. The figures highlight the scale and duration of the strategy, with recent purchases layered on top of a much lower historical cost base.
Strategy has acquired 22,305 BTC for ~$2.13 billion at ~$95,284 per bitcoin. As of 1/19/2026, we hodl 709,715 $BTC acquired for ~$53.92 billion at ~$75,979 per bitcoin. $MSTR $STRC $STRK $STRF $STRD $STRE https://t.co/6hpAeOxp2I
— Strategy (@Strategy) January 20, 2026
Strategic Rationale
The timing and size of the transaction suggest continued willingness to deploy large amounts of capital into Bitcoin despite higher prevailing prices compared with earlier accumulation phases.
By increasing exposure at current levels, Strategy’s actions reflect sustained conviction in holding Bitcoin as a core treasury asset, rather than a tactical trade based on short-term market conditions.
Long-Term Strategy
This latest update does not introduce a new framework or shift in policy. Instead, it extends an existing accumulation path through incremental additions that gradually increase total exposure. With holdings now exceeding 700,000 BTC, Strategy’s balance sheet remains closely tied to Bitcoin’s long-term performance, underscoring the company’s role as one of the most significant corporate holders in the market.