Michael Saylor’s company, Strategy, is taking its Bitcoin playbook to Europe. The firm announced plans to launch a euro-denominated stock offering, marking another aggressive step in its long-running mission to accumulate as much Bitcoin as possible.
On Monday, Strategy filed for the issuance of 3.5 million perpetual shares under the ticker STRE, targeting qualified investors across the European Union and the United Kingdom.
A Euro-Based Offering to Fuel Bitcoin Purchases
The purpose of the new share offering is straightforward: Raise euros → Buy more Bitcoin → Support operations.
The perpetual shares come with a 10% annual cumulative dividend on a face value of €100, paid out quarterly starting December 31.
The offering is strictly limited to qualified EU and UK investors—not retail buyers. Strategy continues to position itself as the dominant Bitcoin-focused public company, now holding 641,205 BTC, acquired at a combined cost of roughly $47.49 billion.
Earlier in November, the company added another 397 BTC, staying true to the accumulation strategy it has followed since mid-2020. Saylor’s key model remains consistent: issue equity and debt → use the capital to expand its Bitcoin treasury.
A Model That Sparked an Industry Trend
Strategy’s blueprint has inspired a wave of imitators—firms that have raised billions to build their own crypto treasuries. Despite this rising competition, Saylor reaffirmed that the company has no intention of pursuing mergers or acquisitions, even when they appear financially attractive.
Instead, he emphasized that Strategy remains committed to its core approach: sell digital credit, raise capital, and systematically buy Bitcoin.
Some analysts, however, are cautious. As more crypto treasury firms emerge, they warn that consolidation may eventually be necessary for long-term sector stability.
Major Financial Institutions Back the Offering
Big-name financial players are involved in running Strategy’s European share sale, including:
- •Barclays
- •Morgan Stanley
- •Moelis
- •TD Securities
The STRE share issuance represents Strategy’s latest attempt to diversify its capital-raising channels beyond traditional U.S. dollar–denominated securities.
And with Bitcoin currently trading above $104,000, the company’s holdings now reflect massive unrealized profits compared to its average purchase price.
A Company Redefining Corporate Crypto Strategy
Strategy continues to reshape how companies think about treasury management and capital allocation in the digital age. Its move into Europe reinforces its determination to access new capital markets—and convert that capital into even more Bitcoin.