Strategy has acquired an additional 22,305 bitcoins for $2.13 billion, with an average purchase price of approximately $95,284 per bitcoin. This latest acquisition significantly increases the company's total bitcoin holdings to 709,715 coins, valued at approximately $53.9 billion.
The announcement of this purchase was made by Michael Saylor, the company's founder, on Tuesday. The transaction occurred on Martin Luther King Jr. Day, a U.S. holiday during which stock markets were closed, highlighting Strategy's continuous operational pace.
Notably, the average price paid for this latest batch of bitcoin exceeded the early morning spot price on January 20, which was around $90,814. Despite this, Strategy's long-term average acquisition cost remains considerably below current market levels, indicating a strategic confidence in the future appreciation of bitcoin.
Michael Saylor elaborated on the acquisition, stating, "Strategy has acquired 22,305 BTC for $2.13 billion at $95,284 per bitcoin. As of 1/19/2026, we hodl 709,715 BTC acquired for $53.92 billion at $75,979 per bitcoin."
Market Implications and Strategic Moves
This substantial purchase underscores Strategy's commitment to its aggressive bitcoin accumulation strategy, even in the face of short-term market fluctuations. The company's previous acquisition of 13,627 BTC for $1.25 billion at an average price of $91,519 per bitcoin had already nudged its average cost basis. Consequently, Strategy's average bitcoin acquisition price saw a slight increase of 0.83% within a single week, reinforcing its long-term accumulation plan. Strategy's stock (MSTR) reflected this activity, trading near an mNAV ratio of 1.11 and experiencing a rise of over 5% in five trading sessions.
Institutional confidence in Strategy's approach appears to be growing. Blackrock, a major financial institution, has reportedly increased its exposure to Strategy-linked credit products, specifically STRC, STRF, and STRD, through its iShares Preferred and Income Securities ETF (PFF). Analysts suggest that this move by Blackrock could encourage further institutional investment, thereby validating Strategy's assertive buying strategy.
However, the broader cryptocurrency market continues to face headwinds from trade war concerns, geopolitical tensions, and delays in the U.S. crypto market structure bill. Despite these challenges, the increasing institutional interest and Strategy's consistent accumulation efforts position the company for potential future growth once macroeconomic uncertainties begin to subside.