Rumors are spreading within the TON community. Speculation is multiplying after several UFC fighters posted coordinated and cryptic messages. These messages, which make direct reference to Pavel Durov and Telegram, suggest an imminent launch of an official NFT collection as “gifts.” This type of audience warm-up mimics the successful promotional campaigns for previous collectible launches on the TON blockchain, such as the Snoop Dogg drop and the Khabib Nurmagomedov auction.
The Strategic Alliance Between Telegram and the UFC
The alliance between Telegram and the UFC is a logical move for the ecosystem. Telegram’s NFT Gifts, built on TON, are already a viral feature due to their easy distribution and low friction. A partnership with the UFC will not only capture millions of new fans for the blockchain, creating high-demand digital collectibles linked to the fighters’ figures, but also strengthen TON’s position as a mass-consumer-oriented Web3 platform. TON’s direct integration and low fees make it ideal for this type of collectible item.
Anticipation for an Official Announcement
If history serves as a prediction, an official announcement could be imminent. Community expectations point to limited-edition drops with different rarity levels and potential integration with Telegram’s mini-apps. This collaboration, if confirmed, would cement TON’s strategy of merging pop culture, entertainment, and Web3 mechanics within the Telegram ecosystem. Market observers are alert for any fighter announcements or design leaks for this potential launch.