Dellyman, a logistics company based in Lagos, has entered into a partnership with Temu to support a large-scale e-commerce operation across Nigeria. This strategic collaboration is designed to improve delivery times and bolster customer trust in cross-border markets.
This development signifies a key step for Temu as it expands its presence in Nigeria's e-commerce landscape, a market that includes established players like Jumia. The agreement with Dellyman is expected to provide Temu's customers in Nigeria with significantly faster delivery services.
For Temu, this partnership is vital for both its long-term sustainability and its ability to build customer confidence, as it aims to achieve further growth and an increase in order volume. To validate their readiness, both companies conducted a pilot test, during which Dellyman achieved a 95% success rate, demonstrating its capability to handle large-scale e-commerce deliveries throughout the country.
As Temu seeks to capture a substantial market share, its collaboration with Dellyman could prove to be a pivotal factor. Dellyman, founded in 2018, operates a technology-driven model that encompasses rider management, customer visibility, and satisfaction.
In an interview with Technext, Dare Ojo-Bello, Founder and CEO of Dellyman, highlighted that this collaboration is a testament to Dellyman’s strong operational performance within the Nigerian logistics sector. He emphasized how the partnership aligns with Dellyman's overarching mission to establish Nigeria's most dependable and transparent delivery infrastructure.
Achieving a 95% delivery success rate during the Temu pilot underscores our readiness to support high-volume e-commerce platforms. This collaboration shows that local startups can meet and exceed global standards when given the opportunity.
Ojo-Bello stated that Dellyman is committed to ongoing investments in its capacity and the enhancement of its merchant-facing tools. These efforts are aimed at accelerating the delivery experience for both Temu customers and other online shoppers nationwide.
This recent development positions Dellyman prominently for other international retailers considering entry into the Nigerian e-commerce market.
The Nigerian e-commerce market is experiencing rapid growth, with an estimated value of $8.53 billion in 2024, and is projected to exceed $14.92 billion by 2029. This expansion is fueled by high internet and smartphone penetration, the increasing prevalence of mobile-first shopping habits, and the growing popularity of "Buy Now, Pay Later" (BNPL) options.
Dellyman's Track Record Enhances Its Suitability for Temu
Since its launch in 2020, Dellyman has made significant progress in Nigeria's logistics market, establishing itself as a comprehensive platform for reliable, fast, and interstate deliveries.
The company recently achieved a significant milestone, processing 10,000 orders with monthly deliveries in November 2025, contributing to a cumulative total of over 300,000 deliveries. This strong performance record is considered a primary reason for its selection as Temu's partner.
Dellyman's operational model involves aggregating various logistics service providers onto a single platform, with the primary objective of facilitating same-day deliveries. The startup employs an approach similar to Uber, matching customers with available delivery assets through its application.
Ojo-Bello previously explained to Technext: "When you place an order, you tell us where you want the order to be picked from. Our app will look around and give you options of riders that are close to your pickup area."
Since its inception, Dellyman has focused on addressing the disparities between demand and supply, as well as overcoming challenges related to logistics capacity and coverage.