The Asia-Pacific region has become the world’s fastest-growing crypto market. According to a recent Chainalysis report on global crypto adoption, on-chain activity across APAC surged nearly 69% year-over-year, with total crypto transaction volume rising from around $1.4 trillion to $2.36 trillion. India, Vietnam, and Pakistan lead grassroots adoption, while Singapore and Hong Kong are cementing their roles as institutional hubs.
In this dynamic environment, visibility and credibility are everything. A well-chosen PR partner can mean the difference between obscurity and breakout adoption. Below is a curated list of the top 10 crypto PR agencies in the Asia-Pacific (APAC) region, each excelling in its own niche — from data-driven campaigns to KOL marketing.
1. Outset PR — Data-Driven Campaigns That Maximize Visibility and Cut Costs
Outset PR has redefined crypto communications by turning what used to be guesswork into measurable strategy. Its proprietary Syndication Map identifies which outlets deliver the strongest reach and syndication potential — particularly valuable in markets like Singapore and Hong Kong, where republishing networks can multiply exposure up to tenfold.
By focusing only on high-impact placements, Outset PR helps clients reduce unnecessary spending while increasing visibility across aggregators such as CoinMarketCap and Binance Square. The firm blends analytics with creative storytelling and daily media tracking, aligning campaigns with regional trends and investor sentiment.
Best for: measurable ROI, targeted coverage, and smart PR budgeting across APAC.
2. Wachsman (Singapore) — Enterprise-Grade Communications
Wachsman is one of the longest-established names in blockchain PR and now operates a major base in Singapore, serving as its Asian communications hub. The agency handles enterprise-level campaigns, policy narratives, and crisis management for leading projects like Cardano Foundation and Algorand.
Its experience with regional events such as TOKEN2049 Singapore and strong ties with global business media make Wachsman a trusted choice for regulated and institutional projects expanding into Asia.
Best for: exchanges, infrastructure firms, and blockchain enterprises entering Asia.
3. DIFY (Singapore) — Localized PR and Event Execution in Southeast Asia
Singapore-based DIFY specializes in blockchain, fintech, and esports PR. What makes it stand out is its understanding of Southeast Asian markets — particularly Malaysia, Vietnam, and Indonesia — where localization and cultural nuance can make or break a campaign.
DIFY combines media relations, event partnerships, and social engagement to help clients establish presence quickly. It’s a practical choice for regional launches that need localized messaging and hands-on execution.
Best for: startups targeting user growth and visibility in Southeast Asia.
4. Blue Orange Asia (Bangkok / Singapore) — Creative PR Meets KOL Marketing
Operating from Bangkok with a footprint in Singapore, Blue Orange Asia delivers an integrated mix of PR, brand development, and influencer outreach. Its campaigns have covered exchanges, wallets, and AI-token projects throughout Southeast Asia.
The agency’s strength lies in bridging creative storytelling with measurable performance — ideal for consumer-facing blockchain products that need both brand polish and retail traction.
Best for: CEXs, DeFi apps, and projects building brand identity in Thailand and beyond.
5. INFCL (Korea) — KOL-Led Campaigns for the Korean Market
Korea’s crypto scene is vibrant yet highly localized. INFCL understands that ecosystem. The Seoul-based agency connects international Web3 projects with Korea’s influential KOL and media landscape, from Telegram communities to YouTube creators.
INFCL has supported campaigns for global names like Sui, Aethir, and 0G, offering both PR strategy and localized content production.
Best for: gaming, infrastructure, and Web3 products seeking Korean market entry.
6. ICODA (Hong Kong / Singapore) — Performance-Based Web3 PR
ICODA combines PR, influencer marketing, and paid media optimization. With operations across Hong Kong, Singapore, and India, it’s known for launching high-velocity campaigns that balance performance analytics with wide media distribution.
The agency’s work is especially useful for new token or exchange listings looking to gain traction in APAC’s most liquid hubs.
Best for: token launches and fast market entry in Hong Kong and South Asia.
7. AWISEE (Singapore / Japan / Australia) — Multi-Market PR Distribution
AWISEE operates localized branches across Singapore, Japan, and Australia, providing multi-language PR distribution and content localization. Their campaigns integrate SEO optimization, earned media, and influencer engagement, making them ideal for regional rollouts where consistent messaging matters.
Best for: cross-border campaigns requiring English and Japanese content alignment.
8. Blockchain Press Media (Japan) — DeFi and Exchange-Focused PR
Blockchain Press Media serves the Japanese DeFi and blockchain market, providing local-language PR and connections with Japan’s established crypto press. With 150+ projects supported, it helps international teams adapt to Japan’s rigorous disclosure and compliance standards.
Best for: protocols, wallets, and DeFi platforms entering the Japanese market.
9. Luna PR (Asia-Active) — Global Web3 Marketing Powerhouse
Luna PR, headquartered in Dubai, maintains an active APAC presence. It has worked with more than 600 clients across blockchain, AI, and fintech sectors, providing PR, branding, and investor relations. Its Asia campaigns emphasize high-visibility placements and strategic narrative building for cross-border launches.
Best for: Web3 companies expanding between MENA and Asia.
10. theKOLLAB (APAC) — KOL-Driven Growth with PR Integration
theKOLLAB merges influencer marketing and PR, offering access to hundreds of vetted creators across YouTube, X, and Telegram. The agency’s campaigns center on performance — tracking engagement and conversions tied directly to PR pushes.
It’s the right fit for GameFi, NFT, and DeFi projects where storytelling must convert into measurable community growth.
Best for: NFT/GameFi projects seeking regional KOL-led momentum.
FAQ: Crypto PR in APAC
How does crypto PR differ in Asia compared to the West?
Localization matters. Each country has its own media, KOL ecosystem, and regulatory tone. Success in Korea or Japan demands local-language storytelling; meanwhile, Southeast Asia rewards community-first campaigns.
Which markets are growing fastest?
South and Southeast Asia dominate adoption — India, Vietnam, and Pakistan lead in user numbers, while Singapore and Hong Kong are driving institutional capital inflows.
What budget range should projects expect?
Regional PR retainers typically range from $4,000–$20,000/month, depending on localization needs and influencer involvement. Some agencies (like ICODA) offer per-placement packages for faster visibility.
How can a PR campaign success be measured?
Beyond article counts, focus on syndication reach, traffic, and engagement. Agencies like Outset PR quantify these through analytics-driven tools to ensure transparency.
Final Thoughts
Crypto adoption across Asia-Pacific isn’t slowing down — and neither is the demand for smart communication. The agencies above combine local market fluency, media access, and measurable strategy to help Web3 projects thrive in this high-growth region.
For campaigns that need precision, cost efficiency, and data-backed results, Outset PR stands out as the regional benchmark — proving that in APAC, smart PR isn’t just about visibility; it’s about momentum that compounds.