The goal is to bring frictionless, near-instant blockchain transactions to one of the most active ecosystems in the world.
The announcement marks a significant step toward addressing one of the crypto industry’s most persistent challenges—simplifying the complex and often time-consuming process of onboarding new users.
Reducing Onboarding from 30 Minutes to One Minute
Traditionally, users seeking to purchase or transfer specific tokens must navigate through a maze of platforms—ranging from fiat onramps to token bridges and exchanges. Each step introduces additional fees, user interface complications, and potential geographic restrictions, often extending the process to 30 minutes or more.
Halliday’s integration with TRON changes that dynamic. By leveraging its intelligent routing technology, Halliday enables users to determine the optimal payment path based on their geography and needs. This reduces onboarding time to approximately one minute, creating a Web2-like experience for Web3 transactions.
“Crypto payments should match Web2’s speed, refinement, and simplicity,” said Griffin Dunaif, CEO of Halliday. “We are excited to bring such an experience to the TRON ecosystem.”
A Boost for TRON Developers and Users
The integration brings immediate benefits to the TRON ecosystem. Developers building on TRON can now offer a seamless payment flow that routes users directly to their chosen token—eliminating multi-step conversions or third-party dependencies.
By simplifying this process, Halliday not only improves the user experience but also helps projects minimize dropoff rates during critical onboarding stages. This can translate into higher user retention and faster adoption for blockchain-based applications built on TRON.
“Halliday’s integration with TRON represents an advancement in removing barriers to blockchain adoption,” commented Sam Elfarra, Community Spokesperson for TRON DAO. “TRON’s high-performance infrastructure combined with Halliday’s frictionless payment experience creates an environment where users can navigate technical complexities effortlessly.”
TRON’s Expanding Global Footprint
TRON remains one of the most active blockchain networks globally. In Q2 2025, it processed over $23.1 billion in USDT transactions daily, with around 2.5 million active wallets conducting more than 8.6 million transactions per day. Its high throughput, low transaction fees, and rapid finality have solidified its position as a leader in stablecoin and real-world payment activity.
The partnership with Halliday aligns perfectly with TRON’s broader goal of making blockchain technology more accessible to the everyday user.
Halliday’s Broader Vision for a Unified Payment Ecosystem
Halliday’s products are built on the Workflow Protocol, a system designed to eliminate the need for developers to write smart contracts manually. This innovation allows new applications to launch in hours instead of months, drastically lowering the entry barrier for developers.
The company has already established partnerships with several major projects, including ApeChain, Story Protocol, and DeFi Kingdoms, to deliver seamless, cross-chain payment experiences.
Backed by a16z and #Hashed, Halliday’s team includes experts from Stanford, Harvard, Compound, Solana Foundation, Meta, and Netflix—bringing together deep technical expertise and industry experience.
A Step Toward Mainstream Blockchain Adoption
The collaboration between TRON and Halliday underscores a shared commitment to reducing friction in blockchain adoption. By merging TRON’s robust network with Halliday’s smart payment routing and no-code development tools, the integration paves the way for millions of new users to interact with blockchain-based assets without the usual complexity.