World Liberty Financial, the crypto venture backed by Donald Trump, has revealed plans to expand its offerings by launching real-world asset (RWA) products in January 2026. The company’s co-founder, Zach Witkoff, announced this during Binance Blockchain Week, signaling a new phase in the firm’s growth. The upcoming RWA products will be backed by the firm’s USD1 stablecoin, further strengthening its position in the crypto market.
As part of its strategy, World Liberty Financial has also partnered with Aster DEX, a decentralized exchange. The collaboration aims to increase the adoption of USD1, which is already gaining traction across centralized finance (CeFi) platforms and decentralized finance (DeFi) protocols. Leonard Aster, CEO of Aster DEX, highlighted that the integration of USD1 into their platform would expand the stablecoin’s reach, thus helping to solidify its position as one of the fastest-growing stablecoins.
The USD1 stablecoin has quickly risen to become the 35th-largest cryptocurrency by market capitalization, with a total value of $2.66 billion. It is increasingly being adopted by financial services providers across a variety of ecosystems.
Surge in WLFI Token Price Amid Announcements
Following the announcement of these new plans, World Liberty Financial’s native token, WLFI, saw a significant spike in price. Data from CoinMarketCap shows that the token briefly surged to $1.64. Though it has since experienced a slight correction in line with broader market trends, particularly the downturn in Bitcoin’s price. Despite the pullback, the token has enjoyed substantial gains recently, boosted by both institutional interest and token burn initiatives.
The WLFI token’s growth is also driven by significant whale activity, with two major investors reportedly spending over $30 million to acquire the token. These purchases have fueled speculation that the token’s value may continue to rise in the lead-up to the January product launch.
Institutional Interest and Challenges Ahead
While the WLFI token has experienced notable growth, on-chain analytics show a decrease in trading volume and open interest, which could present challenges in maintaining the current momentum. Nevertheless, with institutional interest rising and the launch of RWA products just around the corner, World Liberty Financial remains well-positioned to continue expanding its influence within the crypto sector.