Former US President Donald Trump is making headlines again, this time through his association with the memecoin TRUMP and the ambitious plans behind it. The team supporting the memecoin, Fight Fight Fight, aims to establish a Digital Asset Treasury (DAT) with the objective of raising funds between 200 million to potentially 1 billion dollars. The initiative is spearheaded by Bill Zanker, a long-time associate of Trump. This venture also considers the potential for creating a treasury reserve in memecoin assets.
Fight Fight Fight’s Ambitious Goal
According to Bloomberg, Fight Fight Fight’s primary goal under the DAT framework is to consolidate liquidity and institutional capital management functions. The size of the final investment is intended to be adjusted based on investor interest and market dynamics. The project’s success will depend on the progression of ongoing discussions, with Zanker leading the efforts to navigate these turbulent waters.
On the market side, TRUMP coin, Trump’s own memecoin, has experienced significant fluctuations in value. It peaked at an all‑time high of approximately $44 in January but recently trades around $7.6. CoinGecko data shows a decline of 4‑5 % in the past 24 hours, with a circulating market value near $1.5 billion and a diluted market value close to $7.6 billion.
Status of Past Initiatives
Earlier this year, Fight Fight Fight increased its visibility through a series of promotional campaigns, including an exclusive dinner with Trump for the top 200 buyers in May. This event generated significant buzz in both tech and political spheres, highlighting the impactful nature of their marketing strategies.
In parallel, a separate cryptocurrency initiative linked to the Trump family, World Liberty Financial (WLFI), launched a treasury structure centered on Alt5 Sigma on Nasdaq. The company successfully closed a $1.5 billion securities offering on August 12. By September 4, approximately 7.28 billion WLFI coins were in circulation, contributing to a treasury size nearing $1.3 billion. This structure not only enhances market credibility but also showcases the scalable potential of a DAT‑based corporate business model.