TRUMP Coin is seeking to revitalize its market presence through the introduction of a new mobile game designed to offer utility beyond its branding and meme-centric nature.
The game, titled Trump Billionaires Club, will incorporate token-based mechanics, collectible NFTs, and a wealth-accumulation theme directly associated with the President's public persona. The initial phase will offer early users the opportunity to compete for a total prize pool of $1 million, to be distributed in TRUMP Coin.
Game Mechanics and Features
The gameplay will feature a board-style economic simulation where players will focus on accumulating assets, enhancing their holdings, and strategically deploying themed digital items. The NFT system will be facilitated by OpenLoot, enabling the trading of virtual items such as statues and pins. Players will have the flexibility to make payments using fiat currency, various cryptocurrencies, or directly with TRUMP Coin.
Bill Zanker, an entrepreneur with ties to the President, is involved in the development of the project. The game is anticipated to launch in late December, with availability planned for the Apple App Store and a dedicated web portal.
Strategic Objectives and Ecosystem Integration
This initiative is a key strategy to revive the native token, which has experienced a significant decline from a peak of nearly $9 billion at the beginning of the year to under $1.2 billion. Previous promotional efforts were unsuccessful in sustaining the token's price or user interest.
The mobile game is part of a larger ecosystem that also includes TrumpWallet, an independent trading interface. Furthermore, Newsmax has outlined plans to accumulate $5 million in both Bitcoin and TRUMP Coin, indicating broader integration and interest within related platforms.

