Fight Fight Fight LLC is pursuing at least $200 million to establish a digital asset treasury for the Trump meme coin, with the potential to reach $1 billion.
Bill Zanker leads the fundraising effort through the company behind Donald Trump's meme coin. The initiative aims to build a Digital Asset Treasury that may accumulate TRUMP tokens as part of its strategy, according to Bloomberg sources familiar with the matter.
The meme coin launched days before Trump's second inauguration and surged to approximately $44 in January. Since then, the token has declined to around $7.60 as of Wednesday, posting a 4.6% drop in the past 24 hours.
Fight Fight Fight, under Zanker's leadership, has organized various campaigns to maintain token visibility. In May, the company hosted a dinner with Trump for top coinholders, promoting the event through a social media contest that tracked leading investors.
The token maintains a market capitalization of $1.5 billion with a fully diluted valuation of $7.6 billion. Only about 35% of the total supply is currently unlocked, with the remaining tokens held primarily by Trump‑linked entities gradually becoming available.
Alt5 Sigma, a Nasdaq‑listed fintech firm, has already established a World Liberty Financial token treasury. The company disclosed on Sept. 4 that it held approximately $1.3 billion worth of WLFI tokens from the crypto venture backed by the Trump family.
The total supply caps at 1 billion tokens, with 800 million locked at launch. Crypto entrepreneur Justin Sun ranks among the largest holders, having attended the May dinner and received a watch as part of his involvement.
Zanker's treasury plan emerges as the Trump family expands its digital asset ventures. Over the past year, they have launched initiatives in BitcoinMining stablecoin projects, treasury strategies, and exchange‑traded funds tied to the world's largest cryptocurrency.