The firm that launched the US President Donald Trump’s official memecoin is now trying to raise at least $200 million to start a Digital Asset Treasury (DAT) company that will help keep the value of the token stable and grow.
According to a report by Bloomberg, Fight Fight Fight LLC, one of the co‑founders of $TRUMP, is planning for the DAT. Led by Bill Zanker, a longtime friend and promoter of Donald Trump, the company reportedly plans to raise a total of $1 billion. However, sources have stated that the deal remains under development and could potentially collapse.
Zanker’s planned DAT is his latest effort to save the Trump memecoin, which came out just before the President’s second inauguration but has had trouble keeping up its momentum.
Interestingly, when the memecoin was released to users through TGE on January 17, 2025, the circulating supply was capped at 200 million, and the maximum cap is one billion. A similar project distribution has been chosen for the DAT.
Moreover, Trump also held a private dinner for the top holders of his memecoin in May, which the company Fight Fight Fight heavily promoted. The company kept a public leaderboard of investors who could attend, which got people talking on social media.
Data from Messari shows that about 35 % of the Trump memecoin supply is currently unlocked, giving it a circulating market value of roughly $1.5 billion. Trump‑affiliated entities mostly hold the remaining 65 %. It remains locked but is gradually being released into circulation.
At the time of writing, the memecoin was trading at $7.54, more than 11 % down since last month, according to data by CoinMarketCap.
Trump family expanding its crypto ambitions
Since last year, the Trump family has significantly impacted the crypto space. They started a Bitcoin mining business, a stablecoin project, and a Bitcoin treasury, and supported crypto exchange‑traded funds. Their method shows that they want to bring together different parts of the digital asset ecosystem. Moreover, First Lady Melania Trump is also continuing to promote her memecoin, MELANIA, despite the ongoing controversy surrounding unannounced token sales. She did this by sharing an AI‑generated video and tagging the token account.