The Shift from Skyscrapers to Digital Ventures
The Trump family has historically been synonymous with the towering skyscrapers that define the American skyline. However, the family's fortune is undergoing a significant shift away from traditional real estate, particularly during Donald Trump's second term in the White House.
Inside the Trumps’ $1.4 Billion Digital Asset Pivot
According to Bloomberg, the Trump family generated approximately $1.4 billion from new digital asset projects in the past year. This marks the first time that virtual assets have outpaced real estate in contributing to the family's wealth. This growth is occurring as Trump's policies have become notably pro-crypto. His administration enacted favorable legislation, eased enforcement measures, and appointed regulators who dismissed industry lawsuits. These actions have contributed to the increased value of ventures such as World Liberty Financial, a crypto platform co-founded by Trump with his sons, and a memecoin bearing his name.
World Liberty Financial spearheaded the family's digital boom, reportedly selling about $550 million worth of tokens by March 2025. The Trumps' share of the proceeds amounted to nearly $390 million. While founder tokens are currently valued at $3.8 billion, they remain locked and are not included in Bloomberg's wealth index. A second significant contribution came from a deal with Alt5 Sigma Corp., which generated over $500 million. Additionally, USD1, a stablecoin pegged to the dollar, has seen its circulation surpass $3 billion. The Trump memecoin, launched around the time of his second inauguration, contributed roughly $280 million in value, despite experiencing significant price volatility. Furthermore, the president's sons, Eric and Donald Trump Jr., partnered with Hut 8 Corp. to establish American Bitcoin Corp., a mining venture estimated to be worth hundreds of millions of dollars.
Real Estate Remains a Steady Component
Despite the surge in cryptocurrency ventures, the Trump family's overall net worth remains close to $6.8 billion, showing little change from the previous year. Losses from the Trump Media & Technology Group, which has declined by 66% over the past 12 months, have offset many of the gains from the family's blockchain investments. Eric Trump maintains that the family's foundational real estate business remains strong.
“We have the number one hospitality brand in the world,” he stated.
The Trump Organization continues its global expansion through licensing projects such as Trump International Hotel Maldives and Trump Tower Bucharest.