Bealls Inc., a U.S. retail chain operating more than 660 stores, now accepts Bitcoin (BTC) for in-store purchases.
This crypto payment option became possible after the company integrated Flexa Payments, a global digital payments platform that supports Bitcoin and over 99 crypto assets. The move also allows customers to pay with crypto directly from over 300 supported wallet apps.
National First for Retail Payments
With this integration, Bealls becomes the first national retailer to accept digital currencies across multiple blockchains simultaneously. Customers can now make purchases using crypto at bealls, Bealls Florida, and Home Centric stores nationwide.
Flexa’s system processes payments in under a second. It offers instant confirmations and automatic updates as new tokens and wallets become available. This ensures a smooth and secure checkout experience comparable to traditional payment methods.
Celebrating 110 Years of Innovation
The rollout coincides with Bealls Inc.’s 110th anniversary, reflecting its long history of adapting to emerging retail technologies. From online shopping tools to in-store kiosks, Bealls has consistently invested in modernizing the customer experience.
“Digital payments are shaping the future of global commerce, and Bealls is proud to be part of that movement,” said Matt Beall, Chairman and CEO of Bealls Inc. He added that their collaboration with Flexa reinforces the commitment to innovation and vision for the next century of retail.
Flexa Expands Its Retail Footprint
Trevor Filter, Co-founder of Flexa, praised Bealls for its forward-thinking approach. “The retail legacy that Bealls has built over the last 110 years is incredible,” he said. “We’re delighted to play a part in their next chapter of innovation.”
Flexa Payments integrates directly with existing retail systems, allowing merchants like Bealls to accept a wide range of digital assets. The platform supports over a dozen blockchains and 99+ crypto assets. This ensures compatibility and scalability as new forms of digital currency emerge.
Crypto Payments Gain Momentum
Bealls’ decision comes amid a sharp rise in crypto ownership across the United States. As of early 2025, about 28% of American adults, roughly 65 million people, own cryptocurrency. This growing user base is pushing more retailers to explore real-world applications for digital assets.
By accepting crypto payments in-store, Bealls not only broadens customer choice but also positions itself as a leader in the retail industry’s digital transformation.
For Flexa, the partnership strengthens its mission to make cryptocurrency payments as simple and universal as swiping a card.