Viberate, led by CEO Vasja Veber, has launched an innovative NFT gig booking system for over 500,000 artists on the Ethereum blockchain, with the platform going live in November 2025. This initiative is designed to enable artists to monetize their performances more effectively and integrates with major music platforms, aiming to enhance blockchain adoption within the music industry.
The new platform allows artists to offer their performance rights as non-fungible tokens (NFTs), which fans can then buy, trade, and redeem for actual live performances. Co-founders Vasja Veber and Gregor Skrt are steering this technological advancement, which supports integration with analytics from platforms like Spotify, TikTok, and YouTube. This creates a comprehensive approach to music monetization that does not require new institutional funding.
“Viberate is now live with direct NFT gig booking for artists. Fans can own, trade, and redeem live performance rights. The future of music monetization is here.” — Vasja Veber, CEO, Viberate
Significant Capital Locked in Gig Escrow Contracts
Industry insiders have pointed to the increased opportunities for artist monetization presented by this new model. The NFT-based gig booking system has the potential to transform revenue streams within the music industry. Viberate's CTO has reported that over 100 bookings are being processed weekly through the platform.
The financial implications of this innovation are substantial, potentially improving liquidity for artists who utilize Ethereum's smart contracts. Approximately $2.1 million has already been locked in gig escrow contracts, demonstrating early confidence in the system. This development aligns with historical trends of blockchain technology being integrated into digital rights management solutions.
Broader Adoption Expected for Tokenized Event Rights
Previous attempts at implementing tokenized event rights, observed between 2021 and 2022, saw limited adoption, largely confined to niche markets. However, current developments suggest a much broader impact is likely, given the significantly expanded artist base and the technological improvements incorporated into Viberate's platform.
Experts from Kanalcoin have noted that the NFT gig booking model offers promising scalability. The utilization of on-chain analytics is expected to enhance transparency and efficiency in the management of digital rights, reflecting broader trends seen in previous applications of blockchain technology.