New Venture Aims to Bridge Traditional Finance and Blockchain
World Liberty Financial (WLF), a crypto venture backed by members of former U.S. President Donald Trump’s family, plans to launch a suite of real-world asset (RWA) products in early January, according to co-founder Zach Witkoff.
The announcement was made Wednesday during a Binance-hosted event in Dubai, underscoring the company’s intention to enter the rapidly expanding tokenized assets market.
Witkoff told attendees that the platform will open to the public at the start of the first quarter, bringing its stablecoin, tokenization services, and investment products to retail and institutional users.
The company is positioning itself as a bridge between traditional financial capital and blockchain-based settlement infrastructure, with a focus on asset-backed issuance.
Early Institutional Traction and Key Partnerships
The venture is already seeing activity at the institutional level.
Abu Dhabi-backed investment firm MGX used WLF’s USD1 stablecoin to fund a strategic investment in Binance earlier this year, creating a significant commercial link between sovereign wealth capital, the Trump-connected project, and the world’s largest cryptocurrency exchange by volume.
That transaction, first reported by Reuters, took place before WLF’s public launch and provided an early demonstration of its payment and settlement model.
USD1 Stablecoin and Future RWA Offerings
USD1 is a fiat-backed stablecoin designed to facilitate cross-border payments and value transfer without exposure to digital asset volatility. WLF says the token will serve as the foundation for its broader RWA offering, which includes plans to tokenize high-value assets, investment contracts, and cash-flow producing instruments on-chain.
Market Context and Strategic Positioning
The timing of the launch comes amid growing competition in the regulated stablecoin and tokenization sector, as major financial companies seek to bring private capital markets to blockchain platforms.
By tying its early commercial deals to high-profile players in Abu Dhabi and Binance, World Liberty Financial is looking to establish credibility ahead of its retail debut.
Upcoming Details and Regulatory Framework
WLF has not yet disclosed its regulatory framework or banking relationships, but executives say more details will be released leading up to January’s rollout.