Imagine building complex website features that once required thousands of dollars and weeks of developer time in just seconds. This is the revolutionary promise of WordPress’s experimental AI development tool, Telex, which has already moved from concept to real-world application. At the recent State of the Word 2025 event, WordPress Project Cofounder and Automattic CEO Matt Mullenweg demonstrated how this AI coding assistant is fundamentally changing how websites are built.
What is WordPress’s Telex and How Does Vibe Coding Work?
Telex represents WordPress’s ambitious entry into the AI-powered development space. Described by Matt Mullenweg as a “v0 or Lovable, but specifically for WordPress,” Telex is essentially a vibe coding tool designed for the AI era. The software allows developers to generate Gutenberg blocks—the modular components that make up WordPress websites—through natural language prompts rather than traditional coding.
Unlike conventional development tools that require specific syntax and programming knowledge, Telex understands developer intent and generates functional code accordingly. This approach, often called “vibe coding,” focuses on describing what you want to build rather than how to build it technically.
Real-World Applications: From Price Calculators to Interactive Games
Despite being labeled as experimental, Telex has already been put to practical use. During the State of the Word presentation, Mullenweg showcased several examples built by community creator Nick Hamze:
- •Pricing Comparison Tools: Interactive web elements that previously required custom development can now be created in seconds
- •Business Information Blocks: Real-time store hours, phone numbers, and map directions integrated directly into website headers
- •Dynamic Content Displays: Partner logo carousels, custom pricing calculators, and Google Calendar integrations
- •Creative Experiments: Developer Tammie Lister created a new Gutenberg block daily throughout October, including a playable ASCII version of Tetris and Halloween-themed interactive elements
“Things that you used to have to hire developers for, custom software like this would have cost thousands, tens of thousands of dollars to build, even just years ago,” Mullenweg explained. “We’re now able to do in a browser for pennies. It’s kind of insane.”
The Technical Foundation: Abilities API and MCP Integration
Telex operates within a broader AI infrastructure that WordPress is developing. Two key components enable this functionality:
| Component | Function | Impact |
|---|---|---|
| Abilities API | Defines what WordPress can do in ways AI systems can interpret | Standardizes WordPress capabilities for AI tools |
| MCP Adapter | Exposes WordPress abilities to MCP-compatible tools | Enables integration with platforms like Claude and Copilot |
This architectural approach means WordPress can participate in AI workflows without creating separate integrations for every platform. “You can now connect a WordPress installation to popular tools like Claude, Copilot, and many other platforms that support MCP,” Mullenweg told attendees.
The Future of AI-Assisted WordPress Development
Looking ahead to 2026, WordPress plans to introduce benchmarks and evaluations that AI models can use to test on WordPress-specific tasks. These might include changing plugins, editing text, or manipulating the WordPress interface using browser agents.
Developers are already incorporating AI into their daily workflows through tools like Cursor, Claude Code, and next-generation command-line interfaces. This integration allows for refactoring projects, searching code bases, automating tasks, and running scripts with WP CLI alongside AI agents.
FAQs About WordPress’s AI Initiatives
What is Telex?
Telex is WordPress’s experimental AI development tool that generates Gutenberg blocks through natural language prompts, enabling faster website development.
Who demonstrated Telex’s capabilities?
Matt Mullenweg, WordPress Project Cofounder and Automattic CEO, showcased Telex during the State of the Word 2025 event.
What companies are involved in WordPress’s AI ecosystem?
WordPress is integrating with multiple AI platforms including Anthropic’s Claude, GitHub Copilot, and other MCP-compatible tools.
How does vibe coding differ from traditional development?
Vibe coding focuses on describing desired outcomes rather than writing specific code, allowing AI to handle the technical implementation details.
When will Telex be widely available?
While still experimental, Telex is already being used in real-world applications, with broader availability likely as the tool matures through 2026.
Conclusion: A Transformative Shift in Web Development
The emergence of tools like Telex signals a fundamental shift in how websites will be built and maintained. By lowering the technical barriers to creating complex, interactive web elements, WordPress is democratizing web development in ways previously unimaginable. The combination of vibe coding principles with WordPress’s massive ecosystem creates unprecedented opportunities for both developers and website owners.
As AI continues to evolve, the line between developer and creator will blur further, enabling more people to bring their digital visions to life without extensive technical expertise. WordPress’s investment in AI infrastructure positions it at the forefront of this transformation, potentially reshaping the entire web development landscape.