Wall Street veteran Tom Lee’s Bitcoin-mining-turned-Ethereum-treasury company is expanding its investments, and this time, it has tapped a venture founded by the world's biggest YouTuber.
On January 15, BitMine Immersion Technology (NYSE: BMNR) announced its investment in Beast Industries, the entertainment company founded by MrBeast. The deal represents one of BitMine’s largest non-core equity investments so far.
MrBeast Explores DeFi Integration
MrBeast, whose real name is Jimmy Donaldson, is the world's biggest YouTuber with a channel boasting 461 million subscribers. He began expanding his business ventures beyond YouTube in 2025 and announced plans to develop a financial services platform during The New York Times DealBook Summit in December last year.
As part of the partnership, Beast Industries will work with BitMine to explore the potential integration of decentralized finance (DeFi) solutions into its upcoming platform, according to the company’s CEO, Jeffrey Housenbold. However, the firms have not shared any details about the platform’s design, launch timeline, or regulatory framework. They also confirmed that no DeFi products have yet been finalized.
BitMine said it plans to invest $200 million in equity into the company.
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” said Lee. “Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned.”
Neither company disclosed the size of the stake BitMine will acquire, the valuation of Beast Industries, or the governance terms tied to the investment. The deal is expected to close on January 19.
Bitmine Closes Investor Vote
The investment was announced a day after Bitmine closed the voting on its latest proposal to expand the number of authorized shares from 500 million to 50 billion. On January 2, Lee asked Bitmine shareholders to vote "yes" for it, adding that the hike in share count would not dilute the value of the shares.
The crypto treasury company's annual shareholder meeting is scheduled for January 15 in Las Vegas.
At press time, Bitmine was trading 4.44% lower at $31.21.