Zivana, the cultural mascot created by Gamecomm Indonesia and Sekuya, made another international collaboration in Poland Festival Indonesia 2025, the largest Polish cultural and trade festival in ASEAN. Following her first global collaboration earlier this year with Thailand’s Freek Yogurt, Zivana is now stepping onto another international stage, representing Indonesia at an event celebrating Polish culture, business, technology, education, and the creative industry.
Zivana is designed to reflect Indonesia’s heritage and values, including Pancasila and Bhinneka Tunggal Ika, through elements like Gorga Batak patterns and Parang Batik. For the Polish edition, her outfit was adapted with Polish floral motifs and subtle Eastern European touches. This mix shows the balance between Polish and Indonesian culture.
Zivana Polish Edition was also turned into limited merchandise, including tote bags, T-shirts, plushies, and hand fans, giving fans a chance to take a piece of this cross-cultural story home.
Sere Kalina, CEO of Gamecomm Indonesia, said, “Seeing Zivana travel from Indonesia to Thailand and now Poland is really exciting. She’s a simple way to share our culture with the world and connect with other traditions. We’re proud that she can represent Indonesia while celebrating the culture of other countries.”
Cezary Filipek, Head of Foreign Trade Office (PAIH) in Indonesia added, “Zivana is a perfect example of how creativity and stories can bring people together. She shows that cultural exchange doesn’t have to be formal, it can be fun, visual, and relatable.”
With these collaborations, Gamecomm Indonesia hopes to show that creative characters can do more than entertain people only, but they can help connect cultures, inspire conversations, and bring communities closer together.